Playing at home against Kentucky — takes care of attendance problems anywhere

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From Ron Morris of, a newspaper:  “IT FINALLY HIT me Wednesday night as I watched the South Carolina men’s basketball team play at Colonial Life Arena. USC has created an atmosphere for its fans. It is as good a reason as any why there were about 11,000 empty seats for that game. With constant ear-splitting noise, rap-saturated introductions and an avalanche of advertising during timeouts, USC presumably has marketed its product for the players, for recruits and for students.”

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