Rajon Rondo (6th) and Paul Pierce (14th) rank among the NBA's top 15 most popular jerseys this year, while the Celtics were the fifth most popular team apparel, according to a press release from the league.
Rondo climbed four spots from last season and sits behind a top five of LeBron James, Kevin Durant, Kobe Bryant, Carmelo Anthony, and Derrick Rose.
Popularity is based on sales at the NBA Store on Fifth Avenue and on NBAStore.com from April 2012 through Nov. 26, 2012. The most popular team jerseys ahead of Boston were the Knicks, Heat, Lakers, and Bulls.
Walter Cornett, of Glendale, Kentucky, is the owner and operator of Walter's Wildcat World. He founded WildcatWorld.com in 1998 making it one of the oldest Kentucky basketball fan sites in operation today.